About Us

RDigital is a digital advisory and operating firm built on over 15 years of experience across brands, SaaS platforms, and agencies. We bring a rare, three-sided perspective to digital - understanding how brands operate at scale, how technology is built and sold, and how agencies execute across the ecosystem.

This vantage point allows us to identify where strategy breaks down, where performance stalls, and where the greatest opportunities exist. We work at the intersection of these environments to help organizations make better decisions, move faster, and drive measurable results in complex, real-world conditions.

What We Do

We understand how brands actually operate. After working extensively with major brands like Reebok, Champion, Ted Baker, Guess, Dockers, Boardriders, Hunter, Sperry, Juicy Couture, Sports Illustrated, and many others, we know how retailers of all sizes think about technology adoption, how they allocate budgets, who makes the decisions, what their operational constraints are, and what they actually need from their tech stack. We've been inside the room when brands evaluate platforms, negotiate with vendors, and make strategic decisions about their digital future.

We understand the SaaS products brands use - and how to make them better. We work with SaaS companies and founders to develop better products that meet the real needs of brands and retailers. We know how these products are pitched, who they're pitched to, when brands are ready to adopt them, and how to position solutions that actually solve problems. We bridge the gap between what founders build and what brands need.

We understand the agency ecosystem. We work with marketing, advertising, SEO/GEO/AEO, and development agencies across ecommerce and marketplace channels (e.g. SLTWTR, Commerce Canal and Podean). We know how agencies operate, how they collaborate with brands, where the gaps are, and how to orchestrate initiatives that drive meaningful results.

This three-pronged understanding - how brands operate, the tech they use / need, and how agencies support them - gives us a perspective that's hard to find elsewhere. We've worked alongside firms like Deloitte, KPMG, and BCG on major acquisitions, managing the digital strategy and execution that makes those deals work in practice.

We deliver innovative solutions tailored to your unique business needs, with a focus on Digital Strategy, Technology Implementation / Migration, Change Management, Analytics & Insights, and Process Optimization - informed by real-world experience across brands, agencies and SaaS.

Our Mission

To empower organizations with cutting-edge digital strategies and technologies that drive measurable growth, operational efficiency, and sustainable competitive advantage.

We exist to bridge the gap between strategic vision and practical execution - helping businesses cut through the noise, make confident decisions about their digital future, and build systems that scale. Whether you're evaluating new platforms, navigating a complex migration, optimizing your marketplace strategy, rebuilding your digital operations from the ground up, or developing SaaS tools to help solve these problems, our mission is to bring clarity, expertise, and execution to every engagement.

Our Approach

We don't believe in one-size-fits-all solutions or theoretical frameworks that don't translate to your individual business needs. Our approach is grounded in what actually works - informed by years of hands-on experience managing digital operations and acquisitions, building partnerships, and solving problems under high stakes, real-world constraints.

We start by understanding your business - your goals, your challenges, your resources, and your constraints. We bring data-driven insights, strategic clarity, and a bias toward action. We work collaboratively with your team, not as outsiders with generic recommendations, but as partners who understand the complexity of what you're doing, where you want to be, and how to get you there.

We prioritize sustainable solutions that create lasting value - not quick fixes that create technical debt or decisions that box you in down the road. We bring clarity to complexity, translate strategy into executable roadmaps, and help you make decisions with confidence.

Founder

RDigital was founded in early 2026 by Ben Jata, a strategic operator with 15+ years of experience building, scaling, and transforming digital operations for some of the world's most recognized brands.

Ben's career began in data and content - analyzing live soccer matches for Stats Perform (Opta), managing social media accounts, and writing 300+ articles for Major League Soccer. Those early years taught him how to find insights in data, communicate clearly, and build engagement at scale.

He moved into hands-on ecommerce, retail and B2B operations at Upper 90 & Soccer Post, where he managed three Magento sites, complex inventory management process, and a true omnichannel / loyalty experience from the ground up. He also worked extensively on product catalog optimizations, UI / UX improvements, merchandising and customer experience - generating additional revenue while achieving some of the highest customer satisfaction scores in the industry. It was here that Ben learned the operational discipline that would define his approach: test everything, measure what matters, and never stop optimizing.

From there, Ben led digital and IT for his second omnichannel holding company at TGS Holdings (streetwear and lifestyle brands - including Extra Butter), where he led technology and operations for four Shopify storefronts, five retail locations, a Netsuite backend / POS, and a 30,000 square foot warehouse - before joining Authentic Brands Group in 2021.

Building at Scale: Authentic Brands Group

At ABG, Ben spent five years leading digital operations for one of the world's largest brand management companies, ultimately serving as Global Vice President of Digital Ops. This is where he learned to operate at enterprise scale.

ABG's business model is built on acquiring iconic brands and licensing them to operators worldwide. Ben's role was to oversee the digital side of all acquisitions, new launches, bankruptcies and terminations - which meant managing the full lifecycle of migrations, from strategy through technical transitions, platform launches, and ongoing optimization.

He led digital transitions and change management for Reebok, Champion, TedBaker, and Sports Illustrated, Boardriders, Hunter, Sperry, Dockers, and Juicy Couture, and dozens of other brands. That meant working cross-functionally with internal and external teams across legal, trademark, finance, brand management, biz dev, marketing, creative, and technology - leading them, informing them, and maintaining alignment through complex, high-value transitions.

It also meant working with more than 1,000 licensees globally - operators running ecommerce sites, retail stores, and digital channels in markets around the world. Ben became the bridge between ABG's strategic digital vision and the practical realities of execution on the ground.

During his time at ABG, Ben worked on 350+ websites and managed a large domain portfolio. He led major digital transitions and launches for several brands, including Reebok, Champion, Ted Baker, and SI.com. He was a key stakeholder in the replatforming of Juicycouture.com to Shopify / Cymbio, as well as launching the brand's mobile app in partnership with Tapcart. He built sites like Neilleifer.com in four weeks when speed mattered, orchestrating sales results quicker than expected.

But one of his most significant contributions was building the Marketplace division from the ground up - establishing the infrastructure, operations, and strategic partnerships that would become a core pillar of the company's digital business. He became the key stakeholder in this process, restructuring how brands showed up on the platform. He managed backend account operations, led brand / licensee transitions across multiple departments, optimized storefronts and advertising, handled brand registry, and worked closely with licensees to grow their presence while protecting brand integrity.

The work required balancing competing priorities - speed vs. quality, global consistency vs. local flexibility, brand control vs. licensee autonomy. It required extensive analysis, communication, operational excellence and decision-making with incomplete information. It was messy, tedious, high-pressure, and constantly evolving. And it taught Ben how enterprise brands really think about digital transformation - not as a one-time project, but as an ongoing process of adaptation, optimization, and strategic decision-making under constraints.

Why RDigital Exists

RDigital was founded on a simple belief: the strategic thinking, operational discipline, and execution frameworks that work at enterprise scale can - and should - be accessible to businesses of all sizes.

Ben has built divisions from scratch, managed cross-functional teams, worked with thousands of partners and licensees around the globe, negotiated strategic partnerships, launched hundreds of websites, and led the digital operations arm for multi=billion-dollar brand acquisitions. He's done the hands-on work of rebuilding product catalogs and optimizing customer service, and he's operated at the executive level setting strategy for global portfolios.

RDigital brings all of that experience to the table - without the enterprise overhead. We help businesses think clearly about their digital strategy, make confident decisions about technology and platforms, and execute with precision and speed.